Transforming an Invisible Website to a Traffic Magnet -

Part 1

by Detlev Reimer

Many marketers ignore the fact that visitors often cannot find

their website if they aren't promoting it consistently EVERY

SINGLE DAY. Yes, I know it sounds hard but that's the only

way to go .

Each day you don't promote your website, will be

a lost day for your business with potential sales lost !

You Need a Daily Website Promotion Strategy !

Without daily promotion you will not get the kind of traffic you

need to make sales, unless you have a top 10 position in the

major search engines for your chosen keywords or a high po-

sition in Yahoo. But even then, you can always improve the

amount of traffic you get.

This means, you have to find other ways to drive traffic to your

website and moreover, the traffic has to be highly targeted or

you won't have won a thing if only uninterested visitors come

to your website . You want visitors who are eager to buy from

you ....

An Example Schedule For Your Website

Spend at least 1 or better 2 hours a day on promoting your

website. Without it, your website will NEVER transform to a

traffic magnet . Below comes a schedule which could serve as

an example (you should alter it according to your personal

preferences) :

-----------------------------------

Day 1 (Monday) : Newsgroups

-----------------------------------

You have to "hang out" and advertise where your potential

buyers are online . If you are selling CDs, post messages to

newsgoups which offer MP3 music or which feature some

famous popstars . Post messages with interesting headlines

but don't spam. Don't post unrelated and blatant ads or you

will just harm your business.

will give you a lot of newsgroups

you can post to . Just do a seach for the keywords your pro-

ducts are related to .

--------------------------

Day 2 (Tuesday) : Chats

--------------------------

Visit chatrooms and start discussions with others who are

also interested in the subjects you personally love . Do some

research before you start chatting as there is a "netiquette"

which you should respect !

A list of some available chatrooms can be found here :

<http://dmoz.org/Computers/Internet
/Web_Design_and_Development/
Authoring/Web

master_Resources/Chats_and_Forums>

Development/Authoring/Webmaster_Resources/Chats_


master_Resources/Chats_and_Forums/>

and_Forums/

Authoring/Web

master_Resources/Chats_and_Forums/>

If you are not comfortable with webbased chats (which are

Java based in most cases) , you should consider installing a

Chat Client such as mIRC :

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Day 3 (Wednesday) : Ezine Advertising

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As I already stated more than once , free ezine ads are a great

way to test your ads in the first place. Prepare your free ads

(look for ad codes !) and make a list of the publishers' names

and email addresses.

If you already know which ads are successful, you should defini-

tely change to paid advertising as this is better noticed by ezine

readers. Go for Top Sponsor and Solo Ads . A very large (but

up to date) list of ezine publishers which accept these forms of

advertising can be found at Ruth Townsend's Directory of

Ezines ( ) .

This is a must if you want to advertise your products in ezines

because the free directories are either not up to date or they do

not include the relevant pieces of information !

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END OF PART 1<