You have permission to publish this article in its entirety, electronically or in print, free of charge, as long as Robert Leggett's byline is included. A courtesy copy of your publication would be appreciated. ARTICLE WORD COUNT: [794] KEY WORDS: d...

At the beginning of my creative career, I volunteered as an overnight deejay at a college radio station. I loved playing the music and interacting with insomniac listeners, but I got a real kick out of reading the news. I would tear copy straight off th...

As an entrepreneur, one of your greatest challenges is the choice of where to put your advertising and marketing bucks. Who/what/where is my market? How do I reach them? What do I say to excite them? The wrong answers can cost a lot of useless...