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  1. Increasing Business Exposure - Apr 01,2008
    2. 1 Apr 2008 at 9:30am
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    Yesterday, I took a couple of steps to help increase the exposure of my business. The first thing I did was join my local chamber of commerce. The second thing I did was inquire about teaching computer classes at the local library. Show Notes


  2. Past Webinar - Product Management: How to Increase Business Value by Transiti...
    3. 11 Jul 2007 at 7:33pm
    pa href="/forms/Requirement_management_07_07_11_Gurses/Requirement_management_07_07_11_G urses.html" target="_blank"img src="/images/blog/flash.gif" alt="Requirements Management Software Flash Video" align="left"/a a href="http://www.featureplan.com/elqNow/elqRedir.htm?ref=http://www.featureplan.com/f orms/Requirement_management_07_07_11_Gurses/Requirement_management_07_07_11_Gurses.mp 3" target="_blank" img src="/images/blog/podcast.gif" alt="Requirements Management Software Podcast" name="podcast" align="left"/a /p pimg src="/images/speakers/Levent-Gurses.jpg" alt="Levent Gurses" align="right" strongLevent Gurses,/strong Founder and CEO, Jacoozibr/p pThe prospect of using Agile methods to accelerate the delivery of value to the customers while reducing feature fatigue has captured the imagination of Product Managers everywhere. In the past few years a rising number of companies have experimented with Agile practices, hoping to bring the most valuable product features faster to the market and gain strategic advantage./p pBut many companies have had difficulties adopting the new Agile practices. Some have faced employee or department resistance to change during the transition. Others have failed to demonstrate enough business value to keep the initiatives alive and spread it across the organization./p pClearly, companies have to rethink how they formulate their Agile adoption strategy. A five-part methodology can help:br / 1. Companies need to realize the importance of starting small. This is the time for selecting a pilot project for the Agile adoption. Companies will want to try and fail and learn within the pilot project before they move with a wholesale adoption.br / 2. Companies should define business value in very clear and concrete terms. It’s all too often that projects deliver too many features, mostly useless to the real customers.br / 3. Activities and technologies need to be evaluated according to their contribution to the business value. Agility promotes faster business value, but not necessarily the latest and greatest technical framework.br / 4. the companies should carefully select and incrementally adopt key Agile practices. Agile adoption does not have to be all or nothing. Every practice should be assessed with respect to the business goals and only adopted if it makes business sense. br / 5. Companies should develop a set of objective evaluation criteria to measure the success of the initiative. Since it is very difficult to improve things that cannot be measured, it is imperative to develop a set of measurable goals to assess the success of the Agile project./p pThis Webinar will outline the principles and tools that will help companies choose the right strategy while adopting Agile. Process and methodology improvements are often faced with skepticism as they are seen as another tool for the management. It is therefore necessary to take the time to think of a transition strategy for a successful Agile adoption./p pstrongSpeaker Bio/strongbr / Levent Gurses is a Washington, DC-based technology consultant. He is also the co-founder of Jacoozi, a US-based technical consulting and development firm specializing in transformations through Lean and Agile development practices. As a Certified ScrumMaster Levent helps his clients develop better software through Lean and Agile. His expertise is in transitioning companies to Agile by establishing technical infrastructure, mentoring and coaching for Rapid Product Development (RPD). Through his company Jacoozi, Levent provides vital Agile resources with real world experience such as coaches, project managers, architects and developers./p pa href="http://www.featureplan.com/community/2005/11/webex_login.asp"Sign up to receive monthly Webinar newsletter/a/p pa href="http://www.featureplan.com/forms/Requirement_management_07_07_11_Gurses/Require ment_management_07_07_11_Gurses.mp3" Product Management: How to Increase Business Value by Transitioning to Agile, with Levent Gurses/a (.mp3 format)/p


  3. What Free is Good For Business - May 24,2007
    4. 24 May 2007 at 5:00pm
    Listen
    Learn when and how to use free to increase your success


  4. Increasing Your Sales With Froogle And Shop Kit Plus - Feb 06,2008
    5. 6 Feb 2008 at 2:00pm
    Listen
    Learn how to use Froogle to increase your Shop Kit Plus traffic.


  5. Business Bankruptcies Up, Unemployment Increases Loom
    6. 16 Dec 2007 at 10:11pm
    Bankruptcy filings among businesses are 40 percent higher than they were at this time last year. Itrsquo;s a trend that economists expect to continue for a while.


  6. Keys to Follow Up with Prospects - May 21,2007
    7. 21 May 2007 at 2:00pm
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    Learn key strategies to follow up with your sales prospects and increase your results.


  7. Sales Productivity Show - Improving your Sales Skills - Jul 09,2007
    8. 9 Jul 2007 at 2:00pm
    Listen
    Rick Cooper, The PDA Pro, will share tips for taking action to learn and improve your sales skills. Increasing your sales effectiveness will also increase your sales productivity.


  8. Maximizing Enterprise Collaboration
    9. 20 Nov 2007 at 9:47pm
    Access to business tools is increasingly essential to the success of today’s global enterprise. Collaborative tools enable productivity, efficiency and responsiveness. This podcast discusses the broad range of services offered by Verizon Business that facilitate enterprise-wide collaboration and teamwork with employees, partners and customers. We hear from Karen Gergelyi, Product Marketing Manager – Collaboration Services, Verizon Business. p class="tags"strongTags:/strong a href="http://www.podtech.net/home/search/Karen+Gergelyi" rel="tag" style="infohead_tags"Karen Gergelyi/a, a href="http://www.podtech.net/home/search/Verizon+Business" rel="tag" style="infohead_tags"Verizon Business/a/ppscript type="text/javascript" src="http://www.podtech.net/player/popup.js"/scriptembed type="application/x-shockwave-flash" src="http://www.podtech.net/player/podtech-player.swf?bc=1958987358b84ab3815a542ff9c0 d4f8" flashvars="content=http://media1.podtech.net/media/2007/11/PID_013083/Podtech_VZN_Max imizing_Enterprise_Coll.mp3totalTime=536000permalink=http://www.podtech.net/home/4608 /maximizing-enterprise-collaborationbreadcrumb=1958987358b84ab3815a542ff9c0d4f8" height="269" width="320" allowScriptAccess="always" /


  9. Foreclosures - Stagers Call to Action! - Mar 13,2008
    10. 12 Mar 2008 at 11:00pm
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    With the increase in foreclosures, the staging community needs to step into the fray and help wherever we can. There are a number of ways. Join us for a live discussion with guests from around the country.


  10. Harnessing Social Networks
    11. 11 Apr 2007 at 12:00am
    The increased customer interaction provided by social networking sites creates both opportunities and pitfalls for businesses. A new service called Ning provides a relatively easy way for small and medium-sized businesses to get into the game


  11. Ohio's shrinking manufacturing industry impacts MRDD clients
    12. 10 Jun 2008 at 12:00am
    Listen
    County MRDD workshops that provide employment for the developmentally disabled are increasingly losing contracts to provide piecework jobs for clients. As a result, the workshops, their employees and the public are getting creative to stay in business. WKSU's Amanda Rabinowitz reports.


  12. "HandsFree Marketing: How to Expand Your Business on Autopilot?" - Jun 27,2008
    13. 27 Jun 2008 at 3:00pm
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    How to Set up and online presence for your business via Automated Social-Networking that will grow you a flood of Referrals and Free Traffic to quickly increase your sales potential!


  13. Part Two "Hands-Free Marketing: How to Expand Your Business on Autopilot?" - ...
    14. 19 Jul 2008 at 2:00pm
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    How to Set up and online presence for your business via Automated Social-Networking that will grow you a flood of Referrals and Free Traffic to quickly increase your sales potential! sales, marketing, social networking, bu


  14. Astrology In Business - Who Uses It? - May 27,2008
    15. 27 May 2008 at 1:30pm
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    Renowned astrology expert, horoscope writer for Tarot.com and Founder of StarIQ, Rick Levine is going to explain how astrology can be a useful tool for insight into the rhythms of business. Astrology is the study of cycles and increasing numbers of businessmen and women all over the world rely on understanding planetary cycles to better understand rhythms of business.


  15. Mary Brown CEO Best Boss Radio - Your Best Boss Is You - Mar 17,2008
    16. 17 Mar 2008 at 7:30am
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    Mary Brown, BestBossRadio, founder and CEO thanks all the supporters and presenters for giving your best to building our business community. It is the best time to be the best boss for you. Many times we have dreams about pursuing financial independence through starting or expanding a business. Now is the time to make critical connections to increase your success in the world of business. Be the best and be the boss!


  16. Google Audio Ads Reviewed - Arbitron Arbitrage?
    17. 10 Sep 2007 at 6:54am
    pLured by the $400 advertising credit Google was giving to anyone willing to try out their new radio program - called Google Audio Ads - I went ahead and ran a campaign during the last week of August./p pa id="more-699"/a/p pI selected a a href="http://jonesatlarge.com/"voice over specialist/a, wrote a script, and literally in a matter of days I had a href="http://services.dmarc.net/dbRecordings/0/1716/14064149---.wma"a professional radio ad/a ready for primetime. I then selected the geographic area in which I wanted the ad to run, targeted by demographics and station type, and set my CPM bid and weekly budget./p pOver a one week period, my ad received 504 air plays and over 400,000 impressions at a cost of about $500. Add in the cost of the voice over, deduct the $400 credit, and I ended up paying about $300 for 500 air plays, or around $.60 an airing./p pDid it work? Well in truth, probably not. Although I added in a promotional code at the end of the message to track conversions, I didn#8217;t do enough to truly track sales(next time I#8217;ll take Google#8217;s advice and send the ad to a dedicated URL instead of my company#8217;s main Web site). A cursory analysis of my Google Analytics stats showed a slight increase in visitors in the main cities in which the ad ran, but none of those visitors seemed to turn into paying customers./p pThat being said, my experience with Audio Ads was incredibly positive and for several reasons, I#8217;m currently pretty bullish about the prospects of this technology - both for Google and for advertisers./p pIf you know anything about radio advertising (I admit I know very little), if you are in a direct-response business, and if you sell a product that can either be sold over the phone or can be tracked to a specific URL, I recommend you start allocating some of your testing budget to Audio Ads immediately, for two basic reasons:/p p1. uIt#8217;s easy/u. As noted above, you can literally create a professional-quality campaign with no prior radio expertise in a matter of days. For $500-$600, you can have a slew of different ads to test./p p2. uIt#8217;s an arbitrage opportunity/u. Few people are using Audio Ads right now. Translation: this is a great time to get into the system, find out which ads, stations, time slots, and bids will work for you, and totally pump up your campaigns. In many ways, it#8217;s reminiscent of the early days of AdWords (or better yet of GoTo, I mean Overture, I mean Yahoo Search Marketing). Remember being able to buy the keyword #8220;mortgage#8221; for $.25 CPC? This could be the equivalent./p pAgain, this isn#8217;t right for everyone. If you haven#8217;t yet optimized your AdWords campaigns, that#8217;s still a better place to spend your time. If you don#8217;t have prior experience in radio, I#8217;d still be cautious. And if you can#8217;t track and convert people via the Web and phone, you may have difficulty. But for those of you that meet the qualifications outlined above, this is a huge ROI opportunity. /p p class="tags"Tags: a href="http://technorati.com/tag/google+audio+ads" title="See the Technorati tag page for 'google audio ads'." rel="tag"google audio ads/a,a href="http://technorati.com/tag/google+radio" title="See the Technorati tag page for 'google radio'." rel="tag"google radio/a/piAdvertisement:/i a href="http://www.adwatcher.com" target="_blank"AdWatcher/a - Comprehensive Ad Tracking Solution + Click Fraud Detection Prevention div class="feedflare" a href="http://feeds.feedburner.com/~f/sms?a=SIstpwWB"img src="http://feeds.feedburner.com/~f/sms?i=SIstpwWB" border="0"/img/a a href="http://feeds.feedburner.com/~f/sms?a=SIx29GMh"img src="http://feeds.feedburner.com/~f/sms?i=SIx29GMh" border="0"/img/a a href="http://feeds.feedburner.com/~f/sms?a=pb8rRwTB"img src="http://feeds.feedburner.com/~f/sms?i=pb8rRwTB" border="0"/img/a a href="http://feeds.feedburner.com/~f/sms?a=BoIj0V7I"img src="http://feeds.feedburner.com/~f/sms?i=BoIj0V7I" border="0"/img/a /divimg src="http://feeds.feedburner.com/~r/sms/~4/154535043" height="1" width="1"/


  17. Jump-start Your Business Using Technology - Kenneth Brown - CEO, E3 Capital R...
    18. 3 May 2008 at 11:30am
    Listen
    If you’re in business, you must make a decision to ride the technology train because it’s not stopping. Listen as our guest shares basic ways to use blogs, podcasts, online social networks, a Wiki, etc., to make your business better and increase your bottom line.


  18. Creating a Presence on the Internet - Apr 05,2008
    19. 5 Apr 2008 at 10:00am
    Listen
    When growing a business you need to consider your presence on the internet. No matter what business you are in everyone's first question is Do you have a website? To increase your sales on the internet you need to use alternative marketing methods than the tried and true from the past.


  19. Identify Express Service Potentials For Your Small Business - May 01,2008
    20. 1 May 2008 at 3:00pm
    Listen
    Take a look around your business unit, listen to your associates and customers, keep abreast of market trends and your competition, and never stop asking yourself, “Is there an opportunity to convert and deliver this or any process in the operations and sales functions to an express service module?” Demand for express services will only increase with this “time crunch” world we live in. By conducting beta testing on potential express services, examining the results, and finalizing the outcome


  20. Why Can’t We Just Get Along? Bridging Cultural Communication Gaps in the Wo...
    21. 20 Jan 2008 at 3:00pm
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    TIME CHANGE! The ability to quickly connect and build bridges with people of different cultures is increasingly becoming a specialized and desired skill in the world of business as companies look to innovate around the world. Join me and this week's guest, Melba Schertler, NLP Coach and Master Practioner, of International Communication Coaching (www.ICC-training.com) as she shares her expertise and practical tips for turning cultural bridges into leadership and business assets.
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